QR codes (Quick Response codes) are growing rapidly in terms of adoption for marketing purposes.
QR codes use proprietary technology (a Toyota subsidiary) but they have elected not exercise copyright. Microsoft has created an equivalent product.
Just like barcodes contain information about a product, the QR code can contain information. But because the Barcodes are one dimensional and QR codes are two dimensional, the type and amount of information is vastly increased.
There are various types of equipment that can scan a QR code, but its growth is fuelled by a range of apps that can be downloaded to your smart phone.
Typically it can be printed on anything:
Marketing collateral, posters, dockets, products and even on bums.
(In the image above, the ladies are sponsored by Betfair, and by snapping the QR code on their bums, you will be directed to the sponsor’s website. Sourced from dailytelgraph.co.uk)
QR Codes could link to:
- Installation instructions
- Competition entry forms
- Directions to your business
- Recommendations for complementary products and services
- Free mp3 or video downloads
- Customer feedback forms
Why don’t you try it?
You need to download a QR app to your smart phone.
I use Red Laser (on Android) which is actually a scanner that also compares prices on the fly. (For a video that shows how Red Laser works – and it is a bit scary for retailers – have a look at this video.)
You will note that it actually takes you to a mobile-optimised version of the website.
There is a new service that optimises your site for free (and there is a premium version available too).
To create your own QR code, you can use goo.gl (the url shortener) or simply search for QR code generators.
Ok, that should keep you busy for the next 30 minutes…
(And let me know what you think in the comments below.)
PS: I am thinking I might do a special feature on QR codes in the next issue of my newsletter. If you think it will be useful let me know (and cast your vote by subscribing in the meantime.)