Posted in Branding, Marketing, Strategy

Taking lessons from Lady GaGa

Gaga performing on the Fame Ball tour
Image via Wikipedia

It is worth remembering that there is a difference between being successful and becoming successful and hence there are different drivers.

To remain successful takes discipline, constant innovation, consistency, sensitivity to change etc.

To become successful, however, you first have to overcome the hurdle of making people aware of your existence (as a store/brand).

The best, cheapest, fastest and most effective way of doing this is to be different.

Lady GaGa is a phenomenal lesson in creating attention.

Not much of a looker, but everybody is watching.
Not much of a singer, but everyone is listening.

And it only comes down to this one thing: she is different in a world of clones and copycats. And more importantly, she is different in an interesting way.

The challenge for her (and brands who want to follow her path) is to be different, be different in an interesting way – and then, to become a long term success, be different and interesting and relevant.

That reminds me a bit of the Apple approach, no?

Reblog this post [with Zemanta]

5 thoughts on “Taking lessons from Lady GaGa

  1. Can’t agree more. Even boring industries need to look at the outer edges of everything they do. To be different is to be remarkable. Just make sure it’s for good and not bad…


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s