Most retailers can use the following merchandising strategies and they need not follow only one. In fact, many retailers will use many of these strategies simultaneously.
This is a strategy that is used in a retail environment where there is a high degree of product specialisation – that is speciality stores. It is the opposite of standard, heterogeneous merchandising approach.
The use of themes (Fathers day/Out of space) as a unifying factor, either on a storewide basis or only a department – or product range basis.
This is also a themed display, but it does not tell a story for the sake of a story, but rather to fit and compliment the customer’s lifestyle. Typical lifestyles are identified in the field of Consumer Behaviour, and could be for instance;
Yuppies, Greens or Health Nuts – all of which are distinct customer groups that could be targeted by the retailer.
This strategy requires virtually all stock to be on the sales floor – stacked to the ceiling and with industrial-type shelving. (E.g. Bunnings.)
This strategy emphasizes the cross merchandising of product ranges that do not – at first glance – belong together. Most newsagents adopt a strategy of selling confectionery alongside books and magazines.
This is the strategy of emphasizing variety of product ranges by putting all product ranges next to each other and using the depth (vertically) to put back-up stock of the same variety on the shelf. Many retail managers under-estimate the contribution of vertical merchandising, which is the underlying construct of planograms.
This merchandising strategy is especially suited for stores that are attempting to portray an exclusive image. A boutique with shiny marble floors, two statues, a painting and five dresses against the one wall, would be following a minimalist strategy.
STANDARD OR CLASSIC MERCHANDISING
The standard merchandising strategy makes use of the maximum merchandise on the traditional shelving and rails – displayed in the conventional manner. This strategy is usually applied in larger stores’ bulk-of-stock areas and specialists strategies will be followed for feature displays.