- Display merchandise related to the feature presentation.
- Use for large amounts and full assortments.
- Use for shelving and hanging.
- Extend your story as appropriate to pull people through.
- Avoid use of sale goods
- Allow merchandise and space to create a flowing image which affords no architectural breaks, with a natural progression from front to back, and a gradual increase in height.
- Remove feature items to secondary location if they don’t move well.