Posted in Design & Display, Merchandising

Visual Merchandising: Walls & Perimeters (post 5 of 12)

  • Display merchandise related to the feature presentation.
  • Use for large amounts and full assortments.
  • Use for shelving and hanging.
  • Extend your story as appropriate to pull people through.
  • Avoid use of sale goods
  • Allow merchandise and space to create a flowing image which affords no architectural breaks, with a natural progression from front to back, and a gradual increase in height.
  • Remove feature items to secondary location if they don’t move well.
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