Posted in Merchandising, Selling & Persuasion, Shopper Marketing

Shopper Marketing

Trade marketing has evolved into something else. Some people call it shopper marketing. Others define shopper marketing differently. I would like to explore shopper marketing over time for you dear reader, so to kick-start the journey, I found this image used by a shopper marketing agency.

shopper marketing4fields_large

Not sure who would choose the top-right quadrant, but the salient point here is whether you agree with the types of activities in the relevant quadrants.

  • Are you surprised by any of these?
  • Any favourites?
  • What works well in your business?

Don’t be shy – talk to me 🙂


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