Posted in eTailing

E-Commerce: Bang-for-your-Buck (survey results)

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The E-tailing group does an annual survey into tactics that perform online. Merchants are asked to rank how valuable 50 features are from an ROI perspective – that is ‘biggest bank for the buck’. This is the full list from the 2008 survey.

  1. 94% –  Keyword Search
  2. 90% – Sales or Specials
  3. 89% – Cross-Sells
  4. 88% – Seasonal Promotions
  5. 86% – Email as a Merchandising Vehicle
  6. 80% – Free Shipping – Conditional
  7. 78% – What’s New
  8. 78% – Top Sellers
  9. 75% – Up-Sells
  10. 74% – Merchandised Search Landing Pages
  11. 74% – Alternative Views
  12. 73% – Advanced Search
  13. 71% – Promotional Incentives to Buy
  14. 70% – Coupons/Rebates
  15. 67% – Exclusives
  16. 65% – Email-a-Friend
  17. 65% – Customized Content
  18. 64% – Affiliate Programs
  19. 62% – Zoom
  20. 61% – Email Customer Service Alerts
  21. 60% – Gift Center/Suggestions
  22. 58% – Search/Order by Catalog Number
  23. 58% – Gift Certificates/Cards
  24. 57% – Product Ratings and Reviews
  25. 57% – Free Shipping – Unconditional
  26. 52% – Alternate Payment Methods
  27. 50% – Online Outlet
  28. 50% – Multiple Ship To’s
  29. 49%- Custom/Personalized Products
  30. 48% – Community Features
  31. 46% – Recently Viewed
  32. 45% – Color Change
  33. 44% -Contests
  34. 44% – Brand Boutiques
  35. 43% – Shop by Outfit/Solution/View in a Room
  36. 43% – Pre-Orders
  37. 42% – Product Comparisons
  38. 40% – Wish Lists
  39. 40% – Video
  40. 39% – Frequent Buyer Programs
  41. 38% – Live Chat
  42. 38% – Deferred Payment Plans
  43. 37% – As Advertised
  44. 35% – Limited Hour Promotions
  45. 34% – Interactive Tools
  46. 28% – Gift or Wedding Registry
  47. 23% – In-store Product Locator/Look-up
  48. 23% – 3D Visualization
  49. 22% – In-store Pick-up and/or Returns
  50. 20% – Audio

How is your website doing? How many of these are you using?

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