Posted in Branding, Marketing

The colour of your advertising

Advertising (generally) but retail advertising specifically is often poorly execute. What looks good on the Mac does not look good on paper.

As a guideline, here is the list of font + background colours from most legible to least legible colour combinations:

  • Black on Yellow
  • Black on White
  • Yellow On Black
  • White On Black
  • Blue On White
  • White On Blue
  • Green On White
  • White Of Green
  • Red on White
  • White on Red

Check your ads. Are you doing well? Did a designer do it?

Not that designers are perfect. I read a recommendation from a ‘new’ designer making a recommendation to chamber of commerce members, saying that a good logo has at least two colours. (Right…. so Coke, Nike, Virgin, Apple etc etc etc all got it wrong?)

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2 thoughts on “The colour of your advertising

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