Posted in Branding, Management, Marketing, Retail Operations, Strategy

7 Marketing Commandments

1. Be Something. Everything = Nothing.

2. Be different. If you aren’t different to your competition, you are dead.

3. Be prepared to pay to acquire and to keep customers.

4. Honour thy customer. Customers owe you nothing. Their patronage is a privilege to earn.

5. Retail is not an ‘over the counter’ business only – not any longer.

6. There are many different (groups of) customers – deal with them differently. One size does not fit all.

7. Sell only that which is in demand or where a demand can be created.

Reblog this post [with Zemanta]
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s