Posted in Marketing, Retail Operations, Selling & Persuasion

Retail Promotions

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This is the full list of sales promotions that I can think of. The list is old; and the success of the promotion lies in:

  1. The quality of the idea.
  2. The execution of the promotional mechanics.
  3. The timing.
  4. The relevance to the target market.

I thought it is a good idea to run through the list and see if there is anything you haven’t thought of. Remember that just because we are tired of a promotion, doesn’t mean that the customer is.

Consumer Promotions

  • Value adds (like free delivery, free blow dry)
  • Trade-Ins
  • Taste Tests
  • Premium Items
  • Money Refunds/Rebates/ Cash backs
  • Loyalty Programs (Points to redeem on incentives)
  • Joint promotions (with buddy retailer/ alliance partner)
  • Gift Vouchers
  • Free samples
  • Free gifts
  • Finance deals
  • Discounted prices (Cents-off Offer)
  • Demonstrations (non-food ‘taste tests’)
  • Coupons
  • Consumer Contests and Sweepstakes
  • Celebrity endorsement (signatures)
  • Cause-related and fair-trade connections
  • Buy-One-Get-One-Free (BOGOF)

Anyone add anything?

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