Posted in Branding, Marketing, Selling & Persuasion

Writing better classifieds

    • Use a simple layout and avoid clutter.
    • Don’t print words across a photograph or illustration.
    • Never let your art work overwhelm the wording.
    • Make sure your ad has one large, dark element.
    • Make sure your headline is bold.
    • Get the main point of your message into your headline.
    • Don’t skimp on facts. If you make a claim, prove it.
    • Get to the point fast. Don’t waste words.
    • Tell people what they’ll lose if they don’t buy.
    • Tell your customer exactly what you want him to do. (Like call.)
    • Invite telephone calls. Make sure your telephone number is easy to find and easy to read.
    • Write the way you talk.

      (Adapted from here.)


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