Posted in Customer Service, Marketing

Marketing, circa 1963 – No 1

Been quiet (if anyone cared) for a whole range of reasons – mostly business. But I thought it was time to go back to basics, and extract some words of wisdom from the Father of Marketing – Theodore Levitt. Over the next few days, I will extract some sound bites (or whatever the written equivalent is) for your enjoyment.
The moral of the story being: the more tings change the more they change the same. (He foresaw how mobile/ cell phones would be sold way back when – pretty cool.)

Here goes:

Every industry was once a growth industry.

(That’s all for today. Let that one simmer…. it is profound.)


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