The last word about Marketing
I am one of those people you see in the bookshops, browsing through magazines and books. (The kind of people that annoy even me.) There are a number of reasons why I do this, and it isn’t about money. I find ‘topical’ magazines to offer very little value, but like an addict I keep going back to look. There are several magazines on marketing (and every now and then even a runaway best seller) that propagate a new buzzword and makes amazing claims about a wonderful insight the author has.
(I actually created a table that allows you to create your own NEW theory in 5 seconds flat – more about in the next blog.)
I thought about the discipline of marketing quite long and hard, because quite frankly, I am struggling to see how marketing (as it is practiced today) will retain its relevance over a long period.
I have come up with these 7 immutable laws of Marketing. The Contrarian 1-2-3 of Marketing:
1 Law of Process
2 Laws of Product/Offer
- FILL A NEED (Have a perceived utility)
- PRICE/VALUE/QUALITY MUST BE PERCEIVED TO BE BALANCED
3 Laws of Brand
- BE DIFFERENT
- BE AUTHENTIC
- CONNECT EMOTIONALLY
Would love to hear from anyone who can add something to this list.
(Simply adding an adjective/adverb does not count, so I am not interested in fast/ focussed/ innovative etc.)